Why will this become
a movement?
Because it can.
This is a positive mission: do something. Take a Maverick Minute to ensure everyone you love is safe, before throwing yourself into the day’s (or evening’s) work.
PAUSE
Take a breath, be present & aware.
INSPECT
Check your surroundings,
equipment, and blind spots.
PROTECT
Confirm everyone is clear. Then proceed.
It’s gettable. It’s emotional.
It’s simple. It can be viral.
GETTABLE
Anyone can understand it in seconds. No complex rules.
EMOTIONAL
It’s about protecting the ones you love most.
VIRAL
Simple enough to share, important enough to spread.
The power is in connecting the
emotion to a clear action.
This movement will reach farms wherever they consume media — on their phones, from their friends, driving past billboards, listening to streaming radio or watching news.
MOBILE
In their pockets, always present
STREAMING
Radio & podcasts
while they work
BILLBOARDS
On the roads they
travel daily
NEWS
Local and national
coverage
Ready to join the movement?
It starts with one minute. One pause. One inspection. One act of
protection. Join thousands of farmers making safety viral.